Learn by Doing!
The 5-Step Program
Learn Product Management With Unique Skills for B2B/B2B2C
- Find an experienced trainer/coach. (We know a really good one!)
- Educate your coach on your products, markets and organizational dynamics.
- Review course details, determine your own product/market case studies.
- Identify key artifacts you want to produce in the training.
- Take hands-on training and learn what good looks like for you.
The easiest way to learn product management, product marketing, pre-sales demos and customer success is to roll up your sleeves and do it for your own products, your own markets and the dynamics of your own organization. But you shouldn’t have to figure it out all by yourself. That’s the hard way, and it takes a lot of time you don't have.
Unlike our competition, every Product Management University training course is a hands-on learning forum that’s personalized to your team, your products, your customers and your business model. It's facilitated by an experienced coach that knows what works, what doesn't and why.
At the end of our training courses, you’ll know exactly what good looks like for you because we’ll figure it out together in the classroom.
We raise the relevance bar even higher because our Framework, best practices and training curriculum are fine-tuned for B2B and B2B2C software and SaaS organizations, where the biggest difference is the definition of the customer and how you can uncover and deliver measurable strategic value the simple way.
Our secret? We make measurable customer outcomes are the starting point for everything we do. If it doesn't have quantifiable value to the customer, nothing else matters! That approach is what keeps everything simple. It also keeps new buyers coming and existing customers paying!
Learn strategic Product & Portfolio Management, Product & Portfolio Marketing, Pre-Sales Demos and Customer Success Management with hands-on training that's personalized to your products, your markets and your customers.
Experience The Easiest Way to Learn Product Management
Deliver Higher Value Products That Keep New Buyers Coming and Current Customers Paying!
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Product ManagementProduct Management
Training Courses PRODUCT MANAGEMENT
Lead Your Products. React Less! Imagine that your product management team understands the markets and customers better than everyone else. Now, they’re in the driver’s seat with the skills required to lead their products, get stakeholders on-board, make value-driven priority decisions, usher products through development more efficiently, and deliver higher-value solutions to the market. If your vision of product management matches ours, let's discuss a training or coaching program to make it reality.
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Product MarketingProduct Marketing
Training Courses PRODUCT MARKETING
Lead Your Salesforce. React Less! Imagine that your product marketing team understands the most lucrative markets and the hottest product solutions for each market. Throw in a simple, conversational, and differentiating value story with supporting sales tools and your sales team essentially has turn-by-turn directions to meet or exceed their quotas. If your vision of product marketing matches ours, let's discuss a training or coaching program to make it reality.
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Product DemosProduct Demos
Training Courses PRODUCT DEMOS
Lead Your Prospects. React Less! Imagine that your pre-sales demos are a series of value themes and short stories that convince buyers you understand their business as well as they do. It’s by far the number one thing that differentiates your company and its solutions from the competition, and it compels buyers to get the deal done with a greater sense of urgency. If your vision of presales demos matches ours, let's discuss a training or coaching program to make it reality.
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Customer SuccessCustomer Success
Training Courses CUSTOMER SUCCESS
Lead Your Customers. React Less! Imagine that your customer success managers are skilled facilitators that routinely lead strategic planning meetings with customers, create account roadmaps and execute to-do lists that measurably impact the customer’s strategic goals. That’s what keeps customers happily renewing every year and buying add-on products. If your vision of customer success matches ours, let's discuss a training or coaching program to make it reality.
One Framework
THE BEST OF THE BEST PRACTICES
A Simple Cross-Functional Framework With a Common Language
Imagine that the best practices and techniques you use to uncover and meet customer needs follows a common value framework across product management, product marketing, sales and customer success.
The end result would be complete alignment across all customer-facing functions where each team is doing its part to build, market, sell and deliver solutions that support a common set of strategic and tactical customer business priorities.
It’s not a pipe dream!
Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Best Practice Publications for B2B
Product Management | Product Marketing | Product Demos | Customer Success
Campus Connect